Approved by All India Council for Technical Education

A comprehensive and company oriented Programme that equips students to develop as professionals and entrepreneurs by providing extensive knowledge and developing practical, analytical, research and technical skills in the core functional areas such as Retail Operations, Marketing (Offline & Online), Visual Merchandising, Merchandising, Retail Banking and E-Commerce.



Excellence In Faculty
Award Among Higher Educational Institute of India

The Federation of India Chamber of Commerce & Industry (FICCI)

#100 NIRF

JIMS Sector 5, Rohini, Delhi continues to maintain a place for itself among the top 100 institutions of India in the management category for the 8th year in a row. NIRF, 2023, Ministry of Education, Government of India


Amongst the Best B-School in Delhi (NCT) Times of India (2023)


Amongst the Best B-School in India by The Week 2023

Programme Overview

PGDM Retail Management programme at JIMS is approved by All India Council for Technical Education (AICTE), Ministry of HRD, Government of India. It is accredited from National Board of Accreditation (NBA) for excellence in quality education and equivalent to MBA Degree by Association of Indian Universities (AIU).

Developed in conjunction with the experts from the retail industry, JIMS PGDM- Retail Management taps into India’s wealth of cutting-edge retail expertise. It helps meet the growing demands for the professionalization of retail management by developing managers with the practical skills and intellectual ability to succeed in this fast-paced and global business environment.

The two year PGDM- RM programme aims to provide students with the comprehensive understanding of the theoretical and applied aspects of Retail Management along with other functional areas such as Marketing, Finance and E-commerce; to equip students with the practical, research and analytical skills necessary for a professional management career in the retail trade or an allied sector. The skills and knowledge gained on this course makes the student a highly valuable asset in retail, marketing, e-commerce and banking & finance sector.

The course provides a comprehensive knowledge of the concepts and processes involved in retailing and allied sectors. It covers both theoretical and practical approaches relevant to best practices in the national and international retail business. Students learn important business skills such as budgeting; problem solving, consultancy and team management. From the very start of the course students get the opportunity to learn from retail professionals. Field trips give the chance to explore different types of retail environments and meet practising managers. Guest speakers are regularly invited to discuss curriculum topics and to provide professional insights on contemporary issues.

Programme Highlights
  • JIMS PGDM-RM is a Dual Specialization (Major) course which provides opportunities to choose from; 
  • Wide course curriculum covering all the aspects of Retail, Marketing, E-Commerce & Finance as per industry needs
  • Focus on marketing and retail centric industry oriented modules like Digital Marketing, Visual Merchandising, Store Operations, Luxury Retailing, E-commerce, Social Media Marketing, Supply Chain & Logistics Management, Merchandising and Category Management, Branding, E-Commerce, E-Entrepreneurship, E-Business Strategy, Business Analytics, Retail Analytics, Marketing Analytics, E-Commerce Analytics etc.
  • State of the art classrooms and exclusive VM Lab specially designed to facilitate experiential learning for Visual Merchandising and Styling sessions
  • Meritorious in-house faculty and Practising Professionals as Visiting Faculty
  • Innovative Teaching Methods for Analytical and Problem-Solving Skills
  • Personality Grooming Sessions; Emphasis on Communication Skills, Personality Development, Team Management and other interpersonal skills.
  • Regular visits and interaction with Indian and globally renowned retailers for practical exposure
  • Mock GDPI sessions from Industry Experts
  • Self-Directed Learning (SDL): Apart from the core and elective courses, we at JIMS, engage and empower students by allowing them to discuss, debate and solve real business challenges through Outbound Experiential Learning including Field/Live Projects, Industry Research Project, Social Sensitization Projects, Community Development Projects, MOOC Courses, NCFM Certifications etc. Through these activities, students demonstrate their ability to apply learned skills and also push boundaries to propose and explore much needed solutions across disciplines and cultures.
Career Prospects

Today's job market is highly competitive and a postgraduate degree can command a premium with employers. According to Images Retail & Economic Times data Retail is the Second Largest Employer and the manpower requirement is going to grow from current 3 million to 17.6 million. The programme has been designed for professionals looking to develop successful careers in marketing (offline and online), merchandising, store management, e commerce, and logistics management.

Career Options in Retail:
  • Store Manager
  • Category Manager
  • Visual Merchandiser
  • Brand Manager
  • Retail Planner
  • Logistic Manager
  • Digital Marketing Consultant
  • Product Manager
  • Retail Banker
  • Operations Manager
  • Sales Manager
  • Research Analyst
Who should apply?
  • Ambitious recent graduates in Commerce, Science and Arts, Bachelor in Business Administration/ Management, Bachelor in Technology, Bachelor in Hotel administration/ Management, Fashion Design and Communication who want a career in retail or allied sectors
  • Graduates with a degree in a non-related discipline with some relevant retailing work experience
  • Retail professionals at the beginning of their career who aspire to take on senior roles in the future
  • Individuals who wish to pursue a research career, either within or outside academia, and who wish to specialize in this sector.

Renowned Alumni




Retail Club

Retail club is the initiative by the students of JIMS to create an understanding of the management skills required in retail industry. It lays emphasis on 3 ‘S’: Share knowledge, Spread values and Show leadership

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Marketing Club

Marketing Club of JIMS, provides a platform which gathers the zeal of all the marketing enthusiasts and channelizes it through various activities.This enables students to gauge the various aspects of marketing domain beyond classrooms and leverage the same to get a strong hold in the professional careers thereon.

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Finance Club

Investofin-the finance club of JIMS is formed for those students who want to excel in the field of finance and to help people improve their knowledge of financial world.It is formed keeping in mind the interest of students in finance domain.

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Hr club

Samanvay - The HR Club at JIMS provides a platform to the budding managers at JIMS to showcase their understanding of contemporary trends & issues in HR.It empowers the students to think, conceptualize, plan & execute HR related activities such as role plays, management games, brain-storming sessions & presentations with the objective to gain insights into changing dynamics of HR.

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Entrepreneurship Club

Tarkash’ is an Entrepreneurship Cell in JIMS, which aims to instil entrepreneurial mind-sets in the students as well as to encourage them to develop and showcase their business ideas.Considering that present generation is highly creative, has risk taking abilities and has got lots of exposure, they just need to identify and channelize their ideas in the right direction.

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Cultural Club

Cultural club of JIMS aims to encourage students’ interest, participation, and responsibility in the ingenious field through creativity across varied program & scope. The club meets regularly and provides inspiration and opportunity to students to work on individual and group activities.

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