Programme Overview
The PGDM in Retail Management with Marketing specialization provides a comprehensive curriculum. It prepares students to be successful in the Retail industry. Students learn about Retail strategies, customer service, brand positioning, product development, store layout and design, consumer behaviour, and purchase decision making.
PGDM/MBA in Retail Marketing can be an extremely valuable investment for anyone looking to work in or manage a consumer-focused business. Such a degree will give you the skills and knowledge necessary to make informed decisions about how best to market your products and services.
PGDM in Retail Management with Marketing
At JIMS Rohini Sector-5, we offer a PGDM (RM) course with specialisation in Marketing that helps a candidate master everything from understanding consumer behaviour to international marketing.
What sets you apart at JIMS Rohini is that:
- You will learn the essentials of corporate communication, merchandising and sales, luxury and lifestyle retail; skills that will put you in a niche group of individuals with specialised skillsets required by the corporate world.
- The dual major specialisation course curriculum offered at JIMS ROHINI is amalgamated and tailored to the specific needs of the industry it also provides a deeper and insightful learning, which gives students an edge over others in the corporate world.
Comprehensive view of your PGDM in Retail Management with Marketing syllabus >>
Benefits of Selecting PGDM (RM) in Marketing
When selecting a PGDM or MBA college for your management studies, it is important to pick a college that is a cut above the rest. The PGDM/MBA* in Retail Management with Marketing at JIMS gets you:
- Certification from ICSIL
- Access to industry experts
- Industry-aligned curriculum
- Outbound experiential learning
A PGDM with Marketing Specialization Opens Many Doors
Getting a Post Graduate Diploma in Retail Management with Marketing opens up many avenues of opportunity. It not only allows graduates to gain access into the corporate world, but it also prepares them to venture out into running their own business if desired.
The Dual Specialization (Major) course will create a wide array of job opportunities where you can apply your skills:
1. Retail Planner
Retail Planners are professionals who specialise in the strategic planning, forecasting and management of merchandise for retail stores. Retail Planners are responsible for:
- Analysing customer buying trends to determine what products should be stocked on shelves
- Managing inventory levels and stock rotation
- Negotiating with suppliers and vendors
In addition, Retail Planners help develop sales plans that maximise profits while meeting customer needs.
2. Visual Merchandiser
Graduates would be responsible for creating displays that capture customers' attention while helping promote products effectively.
- Visual merchandisers use their creative skills to create eye-catching displays which capture the attention of shoppers and draw them into the store.
- They must have an understanding of consumer behaviour and know what appeals to different types of people.
3. Digital Marketing Manager
A Digital Marketing Manager is a professional responsible for creating and managing digital marketing campaigns.
- Digital marketing managers create strategies to promote products and services online, using tactics such as search engine optimization (SEO), content creation, email marketing, social media management, and website design.
- Digital marketing managers also analyse data from their campaigns in order to continually improve their efforts.
- Digital marketers need strong analytical skills along with creativity in order to effectively reach target audiences through various channels.
4. Business Analyst
A Business Analyst is a professional who works to analyse and improve organisational processes. They are responsible for:
- Understanding the current business operations
- Identifying areas of improvement
- Creating strategies that will help organisations reach their goals
Business Analysts often use data analysis techniques such as market research and financial modelling to gain insights into how businesses can become more efficient or profitable.
Who Should Pursue /MBA in Retail Management With Marketing?
Post Graduate Diploma in Retail Management with Marketing is an ideal course for students looking to expand their knowledge and gain skills that are essential for success in the Retail industry.
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What Will You Learn After PGDM in Retail Management with Marketing?
- Upon completion of this diploma program, graduates will gain expertise that employers seek when hiring Retail Managers.
- It is possible for graduates to apply for positions such as Digital Marketing Manager or Business Analyst at big companies like Apple or Microsoft who offer great salaries and benefits along with career advancement opportunities.
Self-Employment Opportunities after PGDM in Retail Management with Marketing
- Those who have completed their Post Graduate Diploma in Retail Management with Marketing might opt for setting up their own businesses such as creating an online store selling clothing items or accessories since Retailers now heavily rely on ecommerce platforms rather than physical stores for transactions.
- Other self-employment options are consultant roles where individuals work closely with other retailers providing guidance and advice on all aspects relating to retail strategy from product selection through to efficient store layouts in order to meet customer needs while optimising profits at the same time.
*(PGDM equivalent to MBA by AIU)