On 1st November 2025, the students of Jagan Institute of Management Studies (JIMS), Rohini – PGDM Retail Management, Batch 2024 - 2026 (Trimester V) embarked on an enriching field visit to explore the world of luxury retail. The experiential learning activity was organized under the guidance of Dr. Bhawna Chadda, faculty for the subject Luxury Retail.
The visit aimed to provide students with firsthand exposure to how luxury brands operate, curate experiences, and sustain their exclusivity through impeccable service, storytelling, and aesthetics. The students explored some of Delhi’s most renowned luxury destinations — Dhan Mill, Ambawatta One, and Select City Walk Mall — where each space offered unique insights into the art and science of luxury retailing.
A Walk Through Elegance
The journey began at Dhan Mill, a hub for contemporary and luxury retail brands.
At Symetree, students observed exceptional customer engagement practices, where every client interaction was marked by warmth, attentiveness, and personalized service. The store’s royal Jaipur-inspired interiors — featuring hues of sea blue and gold, warm lighting, and subtle fragrances — created an ambience reminiscent of regal palaces.
At Shyamal and Bhumika, students appreciated the minimalist elegance of the brand’s wedding couture. The interiors, designed with wooden textures, soothing lighting, and calming fragrances, reflected understated sophistication, while the entrance displays effectively captured the brand’s visual identity.
The next stop, Seetu Kohli Home, a 2,600 sq. ft. luxury interior boutique, showcased over 900 exquisite décor pieces, including furniture priced between ?5–6 lakh. With floral-themed designs and a clientele that includes prominent personalities like Karan Johar and Raveena Tandon, the store demonstrated the pinnacle of exclusivity and design craftsmanship.
At JJV by JJ Valaya, creativity met compassion. Inspired by the Maharaja of Kapurthala, the brand’s couture and travel collections celebrated a love for animals through pet-inspired prints, blending heritage, artistry, and emotion.
The exploration concluded at the Luxury Wing of Select City Walk, where students visited global icons like Dior. Each store exuded a distinct brand personality while maintaining world-class standards of visual appeal, service excellence, and customer personalization.
Key Learnings
The luxury retail visit offered students invaluable insights into how aesthetics, storytelling, and service precision come together to create memorable and meaningful customer experiences.
Major Takeaways:
- The importance of personalization in building brand loyalty and customer trust.
- How visual merchandising communicates a brand’s heritage, craftsmanship, and creativity.
- The role of sensory marketing — lighting, fragrance, and ambience — in enhancing customer perception.
- How brand storytelling evokes emotions, turning products into experiences.
- The value of service excellence and attention to detail in defining a truly premium brand experience.
The visit successfully bridged classroom learning with real-world luxury retail practices, offering students a deeper understanding of brand positioning, visual communication, and consumer psychology. It was an eye-opening journey that not only enhanced academic knowledge but also inspired students to appreciate the sophistication and strategy that define the world of luxury retail.