The PGDM–International Business Department of Jagan Institute of Management Studies (JIMS), Rohini hosted an engaging guest lecture on 30th August 2025 for the students of batch 2025–27. The session was conducted by Mr. Nishant Tiwari, Head of Digital Marketing and Client Servicing at IVORY, with over 17 years of professional experience across leading brands such as First Cry, Leica, Baidyanath Ayurveda, Zoop, and Spice Money.
With his rich expertise in digital marketing and client servicing, Mr. Tiwari shared valuable insights on the dynamic nature of marketing in today’s digital era. He began by introducing the fundamentals of Marketing, Digital Marketing, and PR, while highlighting their importance in brand creation and customer engagement. Drawing from his professional journey, he emphasized how digital platforms are reshaping business strategies and consumer behavior.
He further discussed the role of SEO (Search Engine Optimization) and analytics, demonstrating how businesses enhance visibility, measure performance, and achieve growth through data-driven insights. Students were also introduced to key digital marketing metrics such as reach, impressions, CPC, CMC, conversions, ROAS, and CAC, which were explained in a clear and practical manner. Another important aspect he touched upon was PR as a tool beyond publicity, shaping public opinion and creating narratives for brands, celebrities, and politics.
The session concluded with a discussion on digital marketing strategies focusing on awareness, traffic generation, and engagement. Mr. Tiwari emphasized that authentic storytelling, consistency, and brand credibility are the true drivers of long-term success.
Key Takeaways:
- Marketing, Digital Marketing & PR Basics
Building strong brands requires integrating digital platforms and reputation management.
- SEO & Analytics
SEO drives visibility and organic growth, while analytics provides actionable insights for decision-making.
- Digital Marketing Metrics
Understanding CPC, ROAS, CAC, and other terms is crucial to evaluating campaign effectiveness.
- PR & Influence
PR is about shaping opinions, building trust, and sustaining credibility beyond publicity.
The session concluded with a heartfelt thanks to Mr. Nishant Tiwari for sharing his time, insights, and guidance. Students left the lecture with practical knowledge of digital marketing strategies and a deeper clarity on their application in the real business world.