As part of the orientation week for the incoming PGDM-IB & RM (2025–27) batch, Jagan Institute of Management Studies conducted a highly engaging and thought-provoking case study session titled “Uncasing the Case: Aeron’s Dilemma – Market Selection.”
The session was facilitated by Dr. Sheetal Chaddha, Professor at JIMS Rohini, who guided students through the complexities of market selection strategy using an immersive, real-world case approach.
This interactive and hands-on session challenged students to step into the shoes of strategic decision-makers, as they analyzed a business scenario involving Aeron, a company facing a crucial market expansion decision.
Session Highlights:
Strategic Thinking and Practical Analysis
- Case Dissection: Participants explored key dimensions influencing Aeron’s decision — market potential, economic conditions, and competitive forces.
- Tool Application: Students applied strategic frameworks such as SWOT & PESTLE to assess business expansion options for Aeron.
Problem-Solving in Action
- Collaborative Learning: Participants engaged in structured discussions and activities to propose well-rounded, actionable solutions.
- Critical Skill Building: The session fostered decision-making under uncertainty.
Key Takeaways:
- A comprehensive understanding of market selection strategies and their influence on business outcomes.
- Real-time application of classroom concepts to a dynamic, real-world challenge.
The session was a valuable learning experience for budding managers, entrepreneurs, and future strategists. It brought together theory and practice, encouraging participants to think like consultants and navigate ambiguity with confidence.
We extend our heartfelt thanks to Dr. Sheetal Chaddha for delivering such a powerful, insightful session and enriching the orientation experience with her expertise and engaging approach.