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JIMS Rohini Organized ‘PITCHATHON 2025’

The MarQuest Club of JIMS Rohini, Sector 5, organized ‘PITCHATHON 2025’, an engaging two-phase competition aimed with the goal of evaluating participants' innovative ideas and sales abilities. The competition was divided into two stages. The first round, in which 21 teams competed, took place on February 10, 2025. Twelve crosswords pertaining to marketing concepts made up the first round's marketing-themed crossword puzzle. Ten teams were selected for the second round. For second round, the chosen teams were tasked with selling ten different products in the marketplace.

In order to be successful, they needed to use creative and convincing sales techniques and adapt to real-world challenges to maximize profits. Each team was expected to create a PowerPoint presentation in addition to selling, which they had to present on February 11, 2025. Students were judged on parameters such as decision-making regarding pricing of the products, profitability, selling tactics, customer engagement, teamwork and presentation skills. Further following the conclusion of second round, esteemed Judges Nikita Dhyani and Mrs Ambika Bhatia with Dr. Monika awarded first Team (Salesforce – Vanshika Gola, Vishal Jha, Tushar Sharma), second team (White Diamonds – Siya Kumari, Kshitiz Rajput, Rajat Chatterjee) and third team (Titans – Abdul Majid, Kshitiz Yadav, Gurasees Singh) with cash prizes. Additionally, 70% of the profit made by students were given to charitable organizations.

The remaining profit was then divided among the teams according to their respective contributions. Overall, MarQuest (the marketing club) gave students real-world exposure to sales and marketing through this event, teaching them how to develop successful strategies, interact with customers, and overcome challenges in a market setting. They also learned skills related to team co-ordination, decision-making, and presenting results professionally.

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