PGDM department has organised an online session on “A valuable insight into Marketing
Mix and Career Development” for PGDM Batch (2024-26) students on 17 Dec 2024 by Mr.
Prateek Malhotra from Toronto, Canada. A seasoned professional with over 15 years of
experience in investment banking and human resources.
This online session was an enriching experience, offering valuable insights into the marketing
mix and its applications in today's dynamic business environment. Prateek Malhotra's
discussion on the marketing mix was engaging and informative. He explained how the
foundational concepts of the marketing mix which continue to drive innovation and growth in
businesses. His examples and anecdotes made the session interactive and relatable. Coming
from a multigenerational armed forces family, Prateek's values-based outlook and ability to
appreciate diverse perspectives were evident throughout the session. Prateek also shared his
experiences of working across various industries, including professional services, financial
services, and academia. His insights on talent management, workforce planning, and
performance management were invaluable.
The session concluded with a Q&A session, where students had the opportunity to ask
Prateek questions about his experiences, career choices, and industry trends.
Mr Prateek shared his insights and experiences with the students. His session was a valuable
addition to our academic journey, and we look forward to more such interactions in the
future.