This session was organised for the students pursuing PGDM Core Trimester -1
Ankit Arora, an accomplished alumnus of JIMS Rohini, Branded-content Lead- Zee
Business and WION, recently conducted an insightful session on influencer marketing,
a field that has seen rapid growth since its establishment in 2016. Ankit emphasized the
importance of hard work, sharing his personal experiences to illustrate how
perseverance and dedication are essential for success in competitive fields like
marketing.
The session focused on the rising significance of influencer marketing, which utilizes
individuals with substantial social media followings to influence consumer behavior and
trends. Ankit explained how this approach differs from social media marketing (SMM),
which involves directly promoting a brand’s content across platforms like Facebook,
Instagram, and Twitter to build brand awareness and engagement.
Ankit sir clarified that while SMM targets a broad audience through a brand’s own
content, influencer marketing leverages the credibility and authenticity of influencers to
connect more organically with potential customers. This distinction helps brands
achieve higher engagement and a more personalized promotion strategy.
Overall, the session offered valuable insights into the evolving landscape of marketing,
making it a highly engaging and informative experience for all the students present in
the class.