This session was organised for the students pursuing PGDM Core Trimester -1
Ankit Arora, an accomplished alumnus of JIMS Rohini, Branded-content Lead- Zee Business and WION, recently conducted an insightful session on influencer marketing, a field that has seen rapid growth since its establishment in 2016. Ankit emphasized the importance of hard work, sharing his personal experiences to illustrate how perseverance and dedication are essential for success in competitive fields like marketing.
The session focused on the rising significance of influencer marketing, which utilizes individuals with substantial social media followings to influence consumer behavior and trends. Ankit explained how this approach differs from social media marketing (SMM), which involves directly promoting a brand’s content across platforms like Facebook, Instagram, and Twitter to build brand awareness and engagement.
Ankit sir clarified that while SMM targets a broad audience through a brand’s own content, influencer marketing leverages the credibility and authenticity of influencers to connect more organically with potential customers. This distinction helps brands achieve higher engagement and a more personalized promotion strategy.
Overall, the session offered valuable insights into the evolving landscape of marketing, making it a highly engaging and informative experience for all the students present in the class.