On 25th October 2024, Jagan Institute of Management Studies (JIMS) hosted a highly engaging and insightful session on ‘The Role of AI in Marketing,’ featuring Mr. Peush Bery, Head of Product at BigCash. The event was organized under the guidance of Dr. Mansi Arora, whose dedication to providing practical learning experiences for students continues to set the standard for academic excellence at JIMS. The session aimed to offer students a comprehensive understanding of how artificial intelligence is revolutionizing marketing strategies and the technologies driving these changes.
The esteemed guest speaker, Mr. Peush Bery has over 17 years of experience in product development, sales leadership, and AI-driven innovation, Mr. Bery is a visionary in the tech and marketing industries. His extensive background includes implementing advanced AI projects, managing the entire product lifecycle, and fostering global expansion.
Key Highlights of the Session:-
The session covered essential aspects of AI in marketing, starting with an introduction to ChatGPT and the distinction between single-modal and multimodal models. He emphasized the importance of refining AI for greater efficiency and shared resources like OpenAI cookbooks to help developers harness AI technologies. He explained how automation, machine learning, and NLP streamlines marketing processes and enhance customer engagement. A major highlight was his discussion on prompt engineering, where he outlined strategies such as defining personas, using examples, and employing “chain of thought” techniques. He also explored the development of AI agents with LLMA frameworks, free APIs for innovation, and emerging technologies like Voice X and Invideo, while touching on concepts like perplexity for predictive accuracy.
The session concluded with a buoyant Q&A, where students had the opportunity to engage directly with Mr. Bery and gain further insights into AI models and marketing applications. His practical examples and thoughtful responses inspired the audience to explore the vast potential of AI.
Overall, the session with Mr. Peush Bery was a resounding success, providing participants with a rich understanding of AI’s role in modern marketing.