On October 25, 2024, a formal session was organized by JIMS, Rohini for PGDM International Business (IB) and Retail Management (RM) students. The event focused on the rapidly evolving field of Artificial Intelligence (AI) in marketing. The distinguished speaker for the session was Mr. Peush Bery, Head of Product at Big Cash, who brought invaluable industry insights and experience to the students.
The session commenced with a warm welcome to Mr. Bery, following which Mr. Bery discussed how AI is transforming the marketing landscape and reshaping the customer experience by enabling more personalized, data-driven strategies. He elaborated on AI applications in customer segmentation, predictive analytics, and dynamic content personalization, citing practical examples from his work at Big Cash.
A significant portion of the session was dedicated to exploring AI-driven customer behavior analysis and its influence on product decisions. Mr. Bery highlighted emerging trends in AI technologies like machine learning, natural language processing, and recommendation systems, which are proving indispensable for modern marketing practices. Students actively participated in the discussion, asking questions and sharing their perspectives, which led to an engaging and enlightening exchange.
The session concluded with Mr. Bery sharing career advice and encouraging students to embrace AI and data analytics skills as they prepare for their professional journeys. His insights on the future of AI in marketing were both inspiring and thought-provoking, leaving a lasting impact on the participants.
Overall, the session was a successful and enriching experience, providing students with a clearer understanding of AI's role in marketing and motivating them to harness these advancements in their future careers.