The Online Guest Lecture by Dr. Shakir Ali, Faculty of Digital Business (EduClaas/Lithan Singapore), organized at JIMS, Rohini Sector-5, New Delhi, took place on 8th Oct 2024. This lecture was aimed at providing comprehensive insights and knowledge to students on the topic “Digital Marketing Tools for Entrepreneurs.”
Conducted via Zoom and displayed on the Smart Board in the classroom, the session featured Dr. Shakir Ali, Head of Business (Digital Doctor for Businesses) at Digitoze Consulting Services LLP. With expertise in modern digital trends, Dr. Ali thoroughly explained how various digital marketing tools can be leveraged effectively. The students were introduced to key concepts of digital marketing through a presentation, covering topics in depth.
The lecture began with an introduction to digital marketing, emphasizing its importance for entrepreneurs. Dr. Ali illustrated how digital marketing can enhance customer reach, improve brand awareness, and support data-driven marketing through analytics. Several critical avenues of digital marketing, including SEO, SMM, email marketing, PPC, and content marketing, were explained with practical examples.
Key steps for executing successful digital marketing campaigns were also discussed, providing students with a clear understanding of the processes and requirements involved. Furthermore, the session explored the role of AI technologies in digital marketing. Dr. Ali not only offered theoretical insights but also gave practical demonstrations of tools like ChatGPT, Scribber, and HumanizeAI. The use of AI- driven tools like Right Blogger, Pop.AI, Gamma.AI, and Predis.AI for content creation, presentation design, and social media post generation was also highlighted.
Dr. Ali concluded the lecture by reinforcing the significance of AI in modern digital marketing, emphasizing its necessity in today's business landscape. Students found the session highly informative, gaining valuable insights into leveraging these tools for real-world business growth. The lecture was a blend of knowledge and practical application, equipping students with the skills to effectively use digital marketing tools.