The Online Guest Lecture by Dr. Shakir Ali, Faculty of Digital Business
(EduClaas/Lithan Singapore), organized at JIMS, Rohini Sector-5, New Delhi, took
place on 8th Oct 2024. This lecture was aimed at providing comprehensive insights
and knowledge to students on the topic “Digital Marketing Tools for Entrepreneurs.”
Conducted via Zoom and displayed on the Smart Board in the classroom, the
session featured Dr. Shakir Ali, Head of Business (Digital Doctor for Businesses) at
Digitoze Consulting Services LLP. With expertise in modern digital trends, Dr. Ali
thoroughly explained how various digital marketing tools can be leveraged
effectively. The students were introduced to key concepts of digital marketing
through a presentation, covering topics in depth.
The lecture began with an introduction to digital marketing, emphasizing its
importance for entrepreneurs. Dr. Ali illustrated how digital marketing can enhance
customer reach, improve brand awareness, and support data-driven marketing
through analytics. Several critical avenues of digital marketing, including SEO, SMM,
email marketing, PPC, and content marketing, were explained with practical
examples.
Key steps for executing successful digital marketing campaigns were also discussed,
providing students with a clear understanding of the processes and requirements
involved. Furthermore, the session explored the role of AI technologies in digital
marketing. Dr. Ali not only offered theoretical insights but also gave practical
demonstrations of tools like ChatGPT, Scribber, and HumanizeAI. The use of AI-
driven tools like Right Blogger, Pop.AI, Gamma.AI, and Predis.AI for content
creation, presentation design, and social media post generation was also
highlighted.
Dr. Ali concluded the lecture by reinforcing the significance of AI in modern digital
marketing, emphasizing its necessity in today's business landscape. Students found
the session highly informative, gaining valuable insights into leveraging these tools
for real-world business growth. The lecture was a blend of knowledge and practical
application, equipping students with the skills to effectively use digital marketing
tools.