On 31st August, 2024 Creador Club of Jagan Institute OfManagement Studies in Sector 5, Rohini organized an event titled “ExploringRetail Events”, bringing together passionate and innovative minds to tackle thechallenges faced by the struggling companies. The event aimed to explore thereasons behind the downfall of various retail brands and, more importantly, tobrainstorm and propose strategies for their revival using multiple retailpricing methodologies, data analysis and also redesign the logos of the givenbrands.
The event started at 10:00 am with Dr. R.K. Singh, Dean PGDM-Retail Management, welcoming the esteemed judges of the event. The judges forevent were Dr. Navneet Joshi, Professor and Innovation Head IIC-JIMS and MissRachna Agarwal, Retail Trainer and a successful Entrepreneur.
Participants from various backgrounds came together, each wereassigned a company. Each team was assigned 12 Minutes to give theirPresentation in front of the judges. They analysed the factors leading to thecompany’s decline and then presented innovative strategies to turn the brandaround. The event emphasized on creative thinking, business acumen, and theability to reimagine a company’s future.
Key Highlights of the event included:
· Strategic Proposals: Participants showcased in-depth researchand understanding of the retail industry, offering concrete solutions to revitalizethe assigned companies from rebranding and restructuring to market repositioningand digital transformation, the ideas were both practical and forward-thinking.
· New Ideas and Logos: Alongside their strategic proposals,participants also presented fresh ideas and redesigned logos that reflected therenewed vision for the companies. The creativity displayed in these visualrepresentations was remarkable, adding a vibrant and hopeful outlook to thefuture of the brands.
· Collaborative Environment: The event fostered a spirit ofcollaboration with participants engaging in discussions, providing feedback,and refining each other’s ideas. It was a true testament to the power of collectiveintelligence and the importance of peer learning in tackling real-worldbusiness challenges.
The event concluded with a deep sense of accomplishment andinspiration as participants reflected on the valuable insights gainedthroughout the day. The judges were thoroughly impressed by the creativity,depth of analysis, and strategic thinking displayed in the presentations. Thesampling session allowed the judges to experience the participants’ ideas in amore tangible way, reinforcing the feasibility and impact of the proposedstrategies.
Awards were given to the most innovative and actionableproposals, recognizing the hard work and ingenuity of the participants. Asparticipants and judges alike departed, there was a shared understanding thatthe ideas generated during “Exploring Retail Failure” could one day help in shapingthe future of the retail industry. The event was a resounding success, leaving everyonemotivated to continue exploring new avenues for growth and transformation in the retail sector.