The Alumni Guest lecture by Mr. Raghav Gupta, Legit Jeans(Alumnus PGDM-RM Batch 2017-19), organised at Jagan Institute Management Studies, Rohini Sector-5, New Delhi, took place on 7 August 2024. This lecture was aimed to provide comprehensive insight to students, into a relatively newer concept of “Conscious Entrepreneurship: Redefining Business Model”.
The session commenced with Dr. R.K. Singh, Dean PGDM – Retail Management, welcoming the esteemed guest. The very start of the lecture was electrifying as the guest pushed students to interact more and more from the very beginning of the session. Keeping the class as interactive as possible, he went on to extract information from students themselves about their understanding of the concept of “Entrepreneurship” and that too in Retail. Then he built on that base by introducing the term “conscious” with entrepreneurship.
Mr. Raghav went on to explain how today’s retail customer has evolved into a more conscious consumer where he/she is concerned about the impact of that business to the environment too. He explained with some data and real-life trends that shoppers’ preferences demonstrate a commitment to social and environmental causes, where he explained how this all concept is more than just NGOs and CSR concept in corporate retail.
Mr. Gupta then connected even more efficiently with students, by sharing his share of challenges and pathway of journey towards establishing his own brand, which is present in every state of India today showing his remarkable skill set to achieve such a feat of excellence.
Mr. Raghav went on to open the session for more ideas and information exchange as he went on to let the students drive the session by correcting their thinking towards the Conscious Entrepreneurship concept and letting newer ideas flow in the class.
Overall, his motive of inspiring students about aligning businesses and social-environmental responsibilities was a great success as this session provided a newer perspective of how the business world is evolving with on-going changes in the world. Mr. Raghav Gupta’s talk was a testament to the evolving landscape of entrepreneurship, where focus is on increasing value for both the business and the broader community.