On November 30, 2024, Marquest, the Marketing Club of Jagan Institute of Management
Studies (JIMS) Rohini, successfully held the Treasure Hunt Challenge. The event, gave
students a fun opportunity to demonstrate their marketing knowledge and creativity in a real-
world setting. The challenge pushed participants to think creatively and innovatively by
allowing them to use their theoretical knowledge of branding and marketing approaches.
There were two rounds in the Treasure hunt Challenge: initial the gibberish round and final
the treasure hunt round.
There was a Gibberish Challenge in the competition's opening round. In this round,
participants were presented with a series of seemingly marketing concepts oriented
nonsensical phrases or words. The objective was to decipher the meaning behind the
gibberish and find the correct answers. There were 20 questions in all, and participants had
three minutes to answer them. The round tested the participants' ability to think quickly,
adapt, and use their marketing knowledge to decode the clues. With time ticking, teams had
to piece together the hidden meanings, making this round both fun and intellectually
stimulating. Seven teams were chosen for the second round following a thorough screening of
the 45 teams in the first round.
The second round was the much-anticipated Treasure Hunt, where the real adventure began!
Teams were given a marketing related series of clues that led them to different locations in
the campus each bringing them closer to the ultimate treasure. The clues were crafted in a
way that required participants use their critical thinking, marketing knowledge and teamwork
to uncover the next location. In the second round, 3 teams out of 7 were able to locate every
clue. In the end, first place went to the team that finished the treasure hunt the quickest.
Following the conclusion of the second round, Dr. Pratima Daipuria (Dean PGDM), Dr. RK
Singh (Dean PGDM-RM), Dr. Sonia Dhir (Dean PGDM IB Deans of all the three verticals
(PGDM, PDM-RM, PGDM-IB) and Dr. Monika Agarwal (Faculty Incharge Marketing Club)
awarded the first team, MYSTERY MAPPERS (Diksha Singh, Jaisleen, and Satvam), with a
cash prize. Overall, the event provided an excellent learning experience for all participants
and enhanced their critical thinking and problem-solving skills through engaging them in
solving clues, challenges, and tasks centred around marketing concepts. It promotes creative
thinking, brand awareness, strategy development and teamwork in an interactive and fun
environment. Through this event, Marquest, the marketing club of JIMS, succeeded in its
mission to engage students and offer a challenging yet fun way to explore the world of
marketing.