PGDM department organised a workshop on” Power BI” on November 9, 2024 tailored for PGDM Batch (2024-26) students, by Mr. Pankaj Gupta, Regional HR Head Manager at TA Digital. The workshop introduced students to the fundamentals of Power BI, a vital tool for data visualisation and analytics.
The session covered essential skills, starting with data import, transformation, and preparation, all crucial for organising data effectively. Mr. Gupta explained how to create interactive dashboards and reports, helping students understand how Power BI can turn raw data into actionable insights. He also introduced Data Analysis enabling students to perform more advanced calculations and gain deeper analytical insights.
Through practical exercises, students gained hands-on experience, learning how Power BI’s visualisations could be used to analyze market trends, customer behavior, and campaign performance in digital marketing. Mr. Gupta also shared industry insights, helping students see the practical value of Power BI in real-world marketing and business scenarios.
The workshop was highly beneficial, providing students a strong foundation in Power BI to apply data-driven decision-making in their future careers.