The Marketing Club's goal is to assist students in developing their marketing abilities through hands-on activities, seminars, and workshops. Through professional connections, on-campus events, and management games, the marketing club seeks to give students a platform for engagement and the presentation of their creative and marketing-focused ideas. The marketing club have organised various events in the past like branding blitz challenge, Markathon, Ad O Manai etc. Activity “Branding Blitz Challenge” aimed to enhance their ability to develop branding strategies, create innovative marketing campaigns, and think creatively under pressure.
The round tested their knowledge of brand identity and how effectively they could link a brand’s message with its tagline. Another activity “Markathon: Unleash the Data” objective was to educate attendees on the value of data-driven insights in creative marketing plans that are effective. It helped them to develop their analytical abilities as well as their understanding of marketing concepts so as to take better decision making