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JIMS Rohini Organized Effectiveness of Retail Promotional Strategies

The guest lecture by alumnus Shreyash Srivastava, who is also Assistant Manager – Retail Operations/Project Manager in OPPO Mobiles India Pvt. Ltd.

The lecture started at 9:30 with Rashi and Shreya welcoming the esteemed guest. Mr. Shreyash initially highlighted the importance of Retail Management. After which, he delivered on the various the various core knowledge of Retail, starting from the promotional strategies in retail to explaining the in-shop, outdoor, and experiential promotions in retail. It was a highly interactive session where several students put forward their views. To conclude the session, he took an innovative approach of giving a case study to every student to read and understand and then to answer a few questions, which would reflect their consolidated learnings from the session. Apart from that, he made the students play a fun activity, where he divided the batch into 3 teams: A, B, and C, where each team had to select a hypothetical product, then had to formulate the marketing strategies around that.

Overall, his motive of inspiring students to accept Retail and not ignore the marketing aspects of Retail was highly successful and all in all, it was a great session.

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