“The goal is to turn data into information and information into insight” — Carly Fiorina
Apropos to this, the marketing club- Marquest and the Business analysis club- Analytica of JIMS, Rohini organised an event “MARKATHON: UNLESS THE DATA” for PGDM students on Saturday, 21 November, 2023 in college auditorium. The participants were expected to understand the case study given by the organising team, design the analysis and have a discussion on their analysis.
Out of total 12 participating teams, only 3 teams were winner in different domains and two individual awards were given. The event was followed by the round where in they have to elaborate the case study given.
On the event day, teams were allotted with their sequence number and given 10 minutes to prepare for the same, subsequently teams have to present their analysis to the judges. Dr. Harshvardan Halve, Director JIMS, was invited to grace the event by his prescence.
Event came to an end by the announcement of the winners by our honourable judges Ms. Srishti Soni (Consultant, Corporate Data management, Ministry of Corporate Affairs) and Ms. Sneha Pokhriyal (Manager- Digital, MSL, Publicist Groupe) Team 4 MUSKETEERS lead by Prabhjot was successful in securing position of best analysis. Team BI WIZARDS lead by Akshat Shrivastava was successful in securing position of best strategy.
Runner up team for best analysis for the event was given to FAB lead by Rohan, Who won runner up mentor. piyush Sharma of Jims Champs was successful in securing the position of Best Mentor.
The Event was successfully coordinated by Dr. DIPWANWITA CHAKRABORTY (Convenor- Marquest Club) and Dr. HIMANSHU GOEL (Convenor- Analytica Club), owning to the participation of enthusiastic students, supervision and support of professors and unfathomable efforts of the club members.