Recent Research & Publication

Dr. Deepika Saxena

• E-Rupee: The Digital Currency Evolution in India in European Economic Letters; ISSN 2323-5233; Sep-23https://www.eelet.org.uk/index.php/journal/article/view/632
• Electric Vehicles - A Catalyst for Economic Growth in India in Journal of Informatics Education And Research; ISSN: 1526-4726; Mar-24 https://jier.org/index.php/journal/article/view/595/528
• Factors Affecting Adoption of Electronic Banking Services for Youth in Delhi in Journal of Informatics Education and Research; ISSN: 1526-4726; Mar-24 https://jier.org/index.php/journal/article/view/712/615
• A Study of Payment Banks in India (With Special Reference To Paytm) In IMIB Journal of Innovation & Management; ISSN:2583-8326; Jun-24 https://doi.org/10.1177/ijim.241232469
• Role Of Financial Literacy in Adoption of Digital Payments in India in South Asian Journal of Marketing & Management Research (SAJMMR); ISSN: 2249-877X; Jun-23 https://saarj.com/wp-content/uploads/SAJMMR-JUNE-2023-FULL-JOURNAL.pdf
• Sustainable Banking: A Roadmap to Sustainable Development in Corporate Governance and Sustainability Review; ISSN 2519-8971; Sep-21 https://virtusinterpress.org/Sustainable-banking-A-roadmap-to-sustainable-development.html
• Study Of Financial Habits of Individuals During Covid-19 Pandemic in India in The Journal of Oriental Research Madras; ISSN: 0022-3301; Oct-21

• Relationship Between Students, Teachers and Parents in Low Budget Schools: A Study in Delhi/NCR, India in Interscience Management Review; ISSN: 2231-1513; Dec-21 DOI: 10.47893/IMR.2021.1119 Digital Financial Inclusion in India in Interscience Management Review; ISSN: 2231-1513; Jun-22
• Sustainable Development through Green Banking: A study on Indian Banking Sector in International Journal of Recent Advances in Multidisciplinary Research;  ISSN: 2350-0743; Jul-20 http://www.ijramr.com/sites/default/files/issues-pdf/3240.pdf
• Enhancing Digital Payments Adoption Through Customer-Centric Marketing Strategies: A Conceptual Framework In MANTHAN: Journal Of Commerce And Management; ISSN: 2347-4440; Jun-21 https://www.journalpressindia.com/manthan-journal-of-commerce-and-management/doi/10.17492/jpi.manthan.v8i1.812104?dc=abs
• Online Banking Usability, Risks & Comfort as Drivers for Influencing Customer Perception in Shodh Sanchar; ISSN: 2229-3620; Mar-21
• Customer Perception Towards Air Purifier During Covid-19: A Study In Delhi NCR In Kala Sarovar; ISSN: 0975-4520; May-21
• An Exploratory Study on the Need for Skill Development in Retail Sector in India in International Journal of Multidisciplinary; ISSN: 2455-3085; Jul-19 https://rrjournals.com/past-issue/an-exploratory-study-on-the-need-for-skill-development-in-retail-sector-in-india/

• The Upsurge of Green Advertising And its Effects on Consumers in India. In MERC Global’s International Journal of Management; ISSN: 2321-7286; Oct-19 https://ijm.mercglobal.org/abstractm460.html Aligning HR Roles for Promoting Sustainability in Retail Sector: A Conceptual Framework in Purakala Journal; ISSN 0971 2143; May-20
• Study of Brand Preferences of FMCG Laundry Products in Delhi/NCR, India in International Research Journal of Management Sociology & Humanities; ISSN - 2277 – 9809; Mar-20 http://www.irjmsh.com/abstractview/9127
• Applications of Blockchain Technology in Handbook of Research on Blockchain Technology Paperback; ISBN: 9780128198162; Feb-20 https://www.elsevier.com/books/handbook-of-research-on-blockchain-technology/krishnan/978-0-12-819816-2
• Overview of Blockchain Technology Concepts in Handbook of Research on Blockchain Technology Paperback; ISBN: 9780128198162; Feb-20 https://www.elsevier.com/books/handbook-of-research-on-blockchain-technology/krishnan/978-0-12-819816-2