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IB-Programme

PGDM (IB)

SPECIALIZATION ELECTIVES

MARKETING (Major)

S.No.

Trimester IV

1

E-Commerce

2

International Marketing Management

3

Integrated Marketing Communication

4

B2B Marketing

S.No.

Trimester V

1

Service Marketing

2

Contemporary Practice in Marketing

3

Brand Management

4

Marketing Analytics

FINANCE (Major)

S.No.

Trimester IV

1

Security Analysis & Portfolio Management

2

*Strategic Financial Management

3

Personal Financial Planning

4

Financial Modelling - II

S.No.

Trimester V

1

Business Valuations & Corporate Restructuring

2

Corporate Tax Planning & Management

3

International Finance & Risk Management

4

Financial Derivatives

Self-Directed Learning (SDL)

S.No.

Courses / Projects

Maximum

1

MOOCS – 3 Courses

1.5

credits

2

Social Sensitivity Project

3

credits

3

Live Projects

1.5

credits

4

Industry Research Projects

3

credits

5

Research Papers presentation (2 papers*3 credits)

1.5, 1.5

6

Publications (2 papers* 3 credits)

1.5, 3

credits

7

NCFM Certification (2 courses* 3 credits)

1.5, 1.5

credits

8

Workshops (0.5*3)

1.5

credits

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