Recent Research & Publication

Ms. Sugandha Sharma

• Impact of Brand Personality on Consumer Behaviour Of Gen Z: The Study of Instant Food in World Journal of Management and Economics; ISSN: 2667-6125; Sep-23 https://scholar.google.com/citations?view_op=view_citation&hl=en&user=csU_9hEAAAAJ&citation_for_view=csU_9hEAAAAJ:Se3iqnhoufwC
• A Study of Factors Affecting Indian Consumer Purchase Decisions to Green Tea in Journal of Harbin Engineering University ; ISSN No. 1006 - 7043 ; Jul-23 https://harbinengineeringjournal.com/index.php/journal/article/view/617
• A Study of Impact of Big Five Personality on Investment Decisions of Mutual Fund Investors. In Journal of Informatics Education and Research; ISSN No. 1526 – 4726; Aug-23 https://jier.org/index.php/journal/article/view/88
• Predictors of Youth’s Intention Towards Investment in Mutual Funds” In Journal of Informatics Education and Research; ISSN No. 1526 - 4726 ; Aug-23 https://jier.org/index.php/journal/article/view/90
• Factors That Can Affect The Investor's Decision on Investing Through Trading Application in Korea Review of International Studies; ISSN : 1226-4741; Sep-23 file:///C:/Users/ankitaa.JR/Downloads/6.Sugandha.pdf
• The Study of Influence of Instagram on Consumer Purchase Intention in Journal of Research Administration; ISSN:1539-1590; Dec-23 https://journalra.org/index.php/jra/article/view/1048
• META- Analysis of The Dark TRIAD : A Systematic Review and Bibliometric Overview in Korea Review Journal; ISSN: 1226-4741; Sep-23 https://www.researchgate.net/profile/Sugandha-Sharma-12/publication/376650878_KOREA_REVIEW_OF_INTERNATIONAL_STUDIES_META-ANALYSIS_OF_THE_DARK_TRIAD_A_SYSTEMATIC_REVIEW_AND_BIBLIOMETRIC_OVERVIEW/links/6582bf273c472d2e8e73504f/KOREA-REVIEW-OF-INTERNATIONAL-STUDIES-META-ANALYSIS-OF-THE-DARK-TRIAD-A-SYSTEMATIC-REVIEW-AND-BIBLIOMETRIC-OVERVIEW.pdf

• A Study of Factors That Affect the Satisfaction Level of Students Towards Online Banking in Journal of Research Administration ISSN:1539-1590 Dec-23 https://journalra.org/index.php/jra/article/view/842
• A Study of Cognitive Biases in Mutual Fund Investment with Reference to Individual Investors in Korea Review; ISSN:1226-4741; Sep-23 https://www.emerald.com/insight/content/doi/10.1108/EMJB-08-2022-0143/full/html
• Perception of Youth Towards Starting A New Venture in World Journal of Management and Economics; ISSN: 1998-1392; Oct-23 https://www.researchgate.net/publication/274465341_Understanding_the_Influence_of_Brand_Personality_on_Consumer_Behavior
• The Essentials For A Leader in the VUCA World : A Supervisee Perspective, ABDC Indexed Journal in World Journal of Management and Economics; ISSN: 1998-1392; Sep-23 https://www.gims.net.in/pdf/research/the-essentials-for-a-leader-in-the-vuca-world-a-supervisee-perspective.pdf
• Impact of Parenting on Financial Socialization: A Bibliometric Analysis in Empirical Economics Letters; ISSN 1681 8997; Jul-23 file:///C:/Users/ankitaa.JR/Downloads/13_230113_2023JulySpecial2_BibliometricAnalysis_Sugandha_Published2%20(1).pdf
• Analyzing The Factors Influencing the Investment Decision Making in IPO With Reference to Indian Investors, In European Chemical Bulletin 2023; ISSN: 2063-5346; Dec-23 https://www.eurchembull.com/uploads/paper/50d01e15576836240783acb1a3377728.pdf
• Factors Influencing Investment Decision to Invest in Stock Market: A Survey of Individual Investors Across Delhi-NCR Region, In Journal of Propulsion Technology; ISSN: 1001-4055; Nov-23 6181-6188.pdf (int-jecse.net)
• Carbon Credit Accounting -Perception Among Ca’s with Special Reference to India, In European Chemical Bulletin; ISSN: 2063-5346; Dec-23 https://www.eurchembull.com/uploads/paper/0a8e95a255da93b0d8dc19cff34a595c.pdf
• Exploring the Impact of Metaverse Technologies on Higher Education: Opportunities, Challenges, and Future Directions” in Empirical Economics Letters; ISSN 2323-5233; Jul-05

• https://eelet.org.uk/index.php/journal/article/view/1684/1483
• Leveraging Recommender Systems to Tailor MOOC’s for Student Needs: A Data Driven Approach in Journal of Informatics Research (ABDC Category Journal); ISSN: 1526-4726; Jul-05 https://www.jier.org/index.php/journal/article/view/1130
• Technological Integration in Higher Education: Insights from The Indian Context In Journal of Informatics Research (ABDC Category Journal); ISSN: 1526-4726; Jul-05 https://www.jier.org/index.php/journal/article/view/1129
• A Review of Emerging Trends in Blockchain Technology and its Application in Korea Review of International Studies (ABDC Category Journal); ISSN 1226-4746 ; June 2024
• The Impact of Cognitive Biases on Individual Mutual Fund Investing Decisions in IPE Journal of Management; ISSN 2249-9040; June 2024
• Effect of CRM on Customer Satisfaction in Hospitality Sector in IPE Journal of Management; ISSN 2249-9040; June 2024
• The Impact of Parenting on Financial Socialization - A Bibliometric Analysis in Empirical Economics Letters; ISSN 1681-8997; 2023 https://www.researchgate.net/profile/Sugandha-Sharma-12/publication/376651146_Impact_of_Parenting_on_Financial_Socialization_A_Bibliometric_Analysis/links/6582bee12468df72d3be8cfe/Impact-of-Parenting-on-Financial-Socialization-A-Bibliometric-Analysis.pdf
• A Study on Impact of Big Five Personality on Investment Decisions of Mutual Fund Investors: Mediation by Risk in Journal of Informatics Education and Research; ISSN: 1526-4726 ; Jun-23 http://jier.org/index.php/journal/article/view/88
• Predictors of Youth's Intention Towards Investment in Mutual Funds in Journal of Informatics Education and Research; ISSN: 1526-4726; Jan-23 http://jier.org/index.php/journal/article/view/90

• Analyzing The Factors Influencing the Investment Decision Making in IPO With Reference to Indian Investors in European Chemical Bulletin; ISSN: 2063-5346; Dec-23 https://www.eurchembull.com/uploads/paper/50d01e15576836240783acb1a3377728.pdf
• Factors Affecting Decision to Invest in Stock Markets: A Survey of Investor Across Delhi NCR in International Journal of Early Childhood Education (INT-JECSE); ISSN: 1308-558; Aug-22 https://web.s.ebscohost.com/abstract?direct=true&profile=ehost&scope=site&authtype=crawler&jrnl=13085581&AN=162695634&h=RKJ0TeV6HGsEeD3rZWKtUy7%2bGYx%2f5d3OOhFHh8QSqRy5pUXg%2bgqayqFtPiUIXPIlToPxVL0WtXhtTTA8MZtwEQ%3d%3d&crl=f&resultNs=AdminWebAuth&resultLocal=ErrCrlNotAuth&crlhashurl=login.aspx%3fdirect%3dtrue%26profile%3dehost%26scope%3dsite%26authtype%3dcrawler%26jrnl%3d13085581%26AN%3d162695634
• Knowledge Sharing in Higher Education Among Indian Universities - Do Personality Traits, Classroom and Technological Factor Matters? In Mathematical Statistician and Engineering Applications ; ISSN: 2094-0343; Dec-22 https://philstat.org/index.php/MSEA/article/view/1353
• Role of Artificial Intelligence in the Field of Marketing During the Technical Era in Purakala ; ISSN: 0971-2143; Dec-22
• A Study of Factor That Influence the Investment Decisions by Indian Investors in Insurance in Journal of Chengdu University of Technology; ISSN:1671-9727; Jul-21 https://app.box.com/s/9qo8cfqrssonq1bvgroebzlkczwdym7z
• Determinants Of Investment Behaviour of Investors Towards Mutual Funds in Kalyan Bharti Journal; ISSN:0976-0822; Oct-21
• Determinants of Investment Behaviour of Investors Towards Mutual Fund in Kalyan Bharti Journal ; ISSN: 0976-0822 ; Jun-21
• A Study of Factors That Influence the Investment Decisions by Indian Investors in Insurance in Journal of Chengdu University of Technology; ISSN: 0976-0822 ; Jun-21