Recent Research & Publication

Dr. Amisha Gupta

• A Study of Factors That Affect the Satisfaction Level of Students Towards Online Banking in Journal of Research Administration; ISSN:1539-1590 | E-ISSN:2573-7104; Dec-23 https://journalra.org/index.php/jra/article/view/842
• Exploring The Benefits of Online Training for Healthcare Professionals in Delhi NCR in Informatics Education and Research; ISSN: 1526-4726; Mar-24 https://jier.org/index.php/journal/article/view/626
• Employee Job Satisfaction and Job Performance A Study in The Healthcare Sector in Delhi NCR in European Economic Letters;ISSN2323-5233;Oct-23
• Indian Youth’s Intention to opt for Sustainable Fashion Consumption Decision, in European Chemical Bulletin; ISSN 2063-5346; Dec-23 https://www.eurchembull.com/uploads/paper/d585022343f0751169d970c397580903.pdf
• Factors Affecting Adoption of Electronic Banking Services for Youth in Delhi in Journal of Informatics Education and Research; ISSN: 1526-4726; Mar-24 https://jier.org/index.php/journal/article/view/712/615
• CAUSES OF STARTUP FAILURE in International Journal of Research And Development; ISSN: 2456-4184; Nov-23 https://www.ijnrd.org/papers/IJNRD2311176.pdf
• Thematic Analysis for Identifying the Factors Affecting the Adoption of Augmented Reality by the Customers in the E Commerce Industry in India in European Economic Letters; ISSN: 2323-5233; 2023 https://www.eelet.org.uk/index.php/journal/article/view/796/691
• To Study the Viability of a Mobile Office Rent Service in European Economic Letters; ISSN 2323-5233; 2023 https://www.eelet.org.uk/index.php/journal/article/download/794/837/989
• Factors Influencing the Behaviour of Youth Towards Electronic Waste in Delhi in NATURALISTA CAMPANO; ISSN:1827-7160; 2024 https://www.museonaturalistico.it/index.php/journal/article/view/317/246
• Perception of Indian Consumers Towards Continued Use of Digital Fitness Services in Garuda Review Journal; ISSN: 0363-8057;Jul-22 https://drive.google.com/file/d/1zweaNWoPhHHBvJldOgtRpJC3aaeUs--N/view

• Youth Perception Towards Cryptocurrency in International Journal of Early Childhood Education (INT-JECSE); ISSN: 1308-5581; Dec-22
• Disruptions Exacerbating Student's E-Learning Process -An Empirical Work in International Journal of Advances in Engineering and Management ; ISSN: 2249-6661; Dec-22 https://ijaem.net/issue_dcp/Disruption%20Exacerbating%20Student%20s%20E%20Learning%20Process%20An%20Empirical%20Work.pdf
• Enhancing Customer Experience Through Al in E-Grocery Platforms in VB International Interdisciplinary Research Journal; ISSN: 2319-4979; Aug-21
• Impact Of AI In Understanding Consumer Behaviour of E-Commerce Industry in Kala Sarovar; ISSN: 0975-4520; Jul-21
• Study On the Downfall Of D2H and Growth Of OTT in Millennials and Generation Z Post Covid in Gradiva Review Journal; ISSN: 0363-8057; May-22 http://gradivareview.com/gallery/grj%203384.pdf
• Study on "Customer Perception on Virtual Tourism' in International Research Journal of Management Sociology & Humanities; ISSN: 2277-9809;May-22 http://www.irjmsh.com/article_pdf?name=14389.pdf&id=14389
• Relevance of Virtual Learning in Hospitality Sector - A research on Mariott group of Hotels in International Journal of Advanced and Innovation Ideas in Education; ISSN: 2395-396; Feb-21 http://ijariie.com/AdminUploadPdf/Relevance_of_Virtual_Learning_In_Hospitality_Sector__A_Research_in_Marriott_Group_of_Hotels__ijariie15659.pdf
• Understanding the Factors Influencing Customers Reviews in Online Food Ordering Segment in International Journal of Creative Research Thoughts (IJCRT); ISSN: 2320-2882; Feb-22 https://www.ijcrt.org/papers/IJCRT2202443.pdf
• Impact of Chatbots in Customer Services: Research in Banking Sector in International Journal of Creative Research Thoughts; ISSN: 2320-2882; Feb-22 https://www.ijcrt.org/papers/IJCRT2202107.pdf

• Disruptions Exacerbating Student's E-Learning Process -An empirical work in International Journal of Advances in Engineering and Management; ISSN: 2249-6661;Dec-20 https://ijaem.net/issue_dcp/Disruption%20Exacerbating%20Student%20s%20E%20Learning%20Process%20An%20Empirical%20Work.pdf
• Sustainable Strategies of Tele-Medicine Industry- An Empirical Work in Shodh Sanchar bulletin; ISSN 2229 3620;Dec-20
• An Exploratory Analysis of Factors Influencing AI-Enabled Customer Experience for E-Commerce Industry in Bioscience Biotechnology Research Communications; ISSN: 2321-4007; May-21 https://bbrc.in/wp-content/uploads/2021/05/BBRC_Vol_14_No_05_Special-Issue_21.pdf
• Exploratory Analysis of Factors Influencing User's Adoption of OTT Industry In International Journal Of Science, Engineering And Management; ISSN 2456 -1304; May-21 https://www.technoarete.org/common_abstract/pdf/IJSEM/v8/i5/Ext_14250.pdf
• Impact Of AI In Understanding Consumer Behaviour of E-Commerce Industry in Kala Sarovar; ISSN: 0975-4520; Apr-21
• Disruptions Exacerbating E-Learning Process - An Empirical Work in International Journal of Advances in Engineering And Management; ISSN: 2395-5252; Jun-21 http://ijaem.net/issue_dcp/Disruption%20Exacerbating%20Student%20s%20E%20Learning%20Process%20An%20Empirical%20Work.pdf

• Customers Attitude Towards Chatbots In Banking Industry Of India In International Journal Of Innovative Technology And Exploring Engineering; ISSN: 2278-3075; Sep-19 https://www.ijitee.org/wp-content/uploads/papers/v8i11/J93660881019.pdf
• Regression Examination of Factors Influencing the Chatbots Usage in Banking Industry of India in International Journal Of Recent Technology and Engineering; ISSN 2777-3878; Jul-19 https://www.ijrte.org/wp-content/uploads/papers/v8i2S6/B11680782S619.pdf
• A Study of Consumer Perception Towards Mwallets in International Journal of Scientific & Technology Research; ISSN 2277-8616; Nov-19 http://www.ijstr.org/final-print/nov2019/A-Study-Of-Consumer-Perception-Towards-Mwallets.pdf
• Marketing Strategies in Pandemic Times In Shodh Sanchar Bulletin; ISSN 2229 3620; Jun-20 http://seresearchfoundation.in/shodhsancharbulletin/
• Impact of Covid-19 on India's Stock Market in Gradiva Review Journal; ISSN: 0363-8057;Jun-22 https://drive.google.com/file/d/1L65ih6FZAsxDXETBKm_q-ppTPntmceNt/view